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G.I. Joe is a line of action figures produced and owned by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (Air Force), Action Marine (Marine Corps) and later on, the Action Nurse. The name derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I." The development of G.I. Joe led to the coining of the term "action figure." G.I. Joe's appeal to children has made it an American icon among toys.

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  • In 2018 comic book publishers IDW and Dynamite released a six issue miniseries G.I. JOE: A Real American Hero vs. The Six Million Dollar Man in which Steve Austin is brainwashed into serving the evil organization Cobra as a weapon against the Joes. In the second issue, former Joes member Mike Power the Atomic Man is asked to come out of retirement to stop the Bionic Man.

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